Values guide and support our strategy

Our company culture is called ”Hakkapeliitta Spirit”
which includes the following values:

Key strategic objectives

Team spirit = Will to fight

We work in an atmosphere of genuine joy and action. We work as a team, relying on each other and supporting each other, offering constructive feedback when needed. We embrace differences, and we also encourage our team members to individually pursue winning performances.

Entrepreneurship = Will to win

We thirst for profit, we are quick and brave. We set ambitious objectives and perform our work with persistence and perseverance. We are dynamic and punctual, and we always make customer satisfaction our first priority.

Inventiveness = Will to survive

We have the skill to survive and excel, even in the most challenging circumstances. Our competence is based on creativity and inquisitiveness, and the nerve to question the status quo. We are driven by a will to learn, develop and create something new.

Performance under extreme conditions

Both Nokian Tyres and Tough Mudder express the same mentality: Thriving in exceptionally demanding conditions is possible with wits, rigorous fighting spirit and team effort. Nokian Tyres’ employees Jarkko, Leo, Timo, Pekka, Sami and Kalle faced the ultimate Tough Mudder challenge in London last fall. When it came time to show toughness like never before, these guys sure went all the way! Watch their journey to become a Tough Mudder!