Drive safely!

Our unique expertise creates the safest and best products and services for the everyday life. As a pioneer in the tyre industry, we want to be the best in everything we do!

Market leader in the Nordic countries and Russia

Nokian Tyres is the only tyre manufacturer in the world focusing on products and services that facilitate safe transport in Nordic conditions. Its innovative tyres for passenger cars, trucks, and heavy machinery are mainly marketed in areas that are home to snow, forest, and demanding driving conditions due to changing seasons. The company develops its products with an emphasis on sustainable safety and eco-friendliness throughout the products’ life cycle.

Nokian Hakkapeliitta is the leading winter tyre brand in the Nordic countries and Russia. Nokian Tyres’ position as the market and price leader stems from the company’s key competitive advantages: a solid reputation for quality formed by decades of user experiences and independent test results, strong distribution network, and good logistics competence.

We mainly sell our products in the aftermarket. Our group includes the Vianor tyre retail chain, which offers wholesale and retail services in Nokian Tyres’ primary markets. Nokian Tyres has factories in Finland and Russia. In 2005–2014, we invested more than €1 billion in our factories, whose productivity and product quality are by far the best in the industry.

In 2014, the company’s revenue was approximately EUR 1,4 billion, and it employed 4,200 people at the end of the year. Nokian Tyres’ stock is listed on the NASDAQ Helsinki.

Highlights of the year

The new Nokian Hakkapeliitta R2 model for electric cars has the world’s lowest rolling resistance for a winter tyre – up to 30% lower than its competitors.
93% of users who posted a product review would recommend Nokian tyres to others.
Nokian car tyres scored more than 50 test wins in the Nordic countries, Russia, and Central Europe.
Our NAD network and the new N-Tyre chain grew by a total of 490 stores.